Our goal is to help create content

Markethic exists for those who strive to understand the essence of communication. We form a logic that allows you to better structure ideas, prepare solutions for different situations, and build flexible plans. Each course is a step towards clarity in topics that affect development and recognition. We believe in the power of simple words, clear messages, and a strategic approach.

What shapes our approach

Four guiding principles we use to create each course

  • Coherence

    Each topic is logically connected to the next, helping you build a structured and continuous understanding.

  • Thinking

    The skills you develop while studying shape how you plan, evaluate, and make decisions in practical situations.

  • Application

    All topics are rooted in real-world use cases, designed to reflect tasks and situations that actually occur.

  • Clarity

    Every course follows a clear path and focuses only on what matters — helping you avoid unnecessary complexity.

Who are these courses for

Materials are suitable for different levels of experience - from the first steps to in-depth practice.

  • If you are just starting out and want to learn how to think like a marketer, we have materials to start with.
  • If you already have experience, but want to structure your approach - the intermediate level of courses will allow you to regroup your knowledge.
  • If you have complex tasks and systematic work ahead of you - advanced courses with detailed examples and scenarios will suit you.

Frequently Asked Questions

How do I choose a course if I haven’t taken marketing training before?

Start by reviewing the description of each course - it indicates who it is aimed at and what topics it covers. If you are just starting out, choose materials that focus on basic concepts. This will help you better understand the next levels and avoid confusion. The courses are selected in such a way that the complexity increases gradually.

Do I need special education related to marketing to start my studies?

No, special training is not mandatory for the starter courses. They are designed to be understandable even to those who have not worked in this field before. The texts use explanations, examples and a logical sequence of topics. The main thing is the desire to understand and move gradually.

What should I do if I am hesitant to choose between two courses?

We recommend that you carefully compare the topics described in each course and think about which ones are closer to you at the moment. If you are familiar with the basic concepts, you may want to choose a course with an in-depth approach. But if in doubt, it is better to start at a simpler level. This will avoid missing important concepts.

Do the courses have examples or tasks that are close to real experience?

Yes, many topics use scenarios similar to those that occur in practical work. This allows you to better understand how to apply the material in different contexts. Such examples help to see the logic of decision-making. They make the topics closer and clearer.

Will I be able to use the knowledge from the course in my project or work?

Yes, the main part of the materials is focused on real tasks that may arise in my own business or in teamwork. The topics help to better analyze the audience, form messages and plan actions. This knowledge can be applied in different contexts. They are well suited for both personal development and practice.

Will the courses help you understand how to build communication with the audience?

Yes, the courses pay a lot of attention to how to formulate messages and convey them clearly. Examples of audience reactions, ways to adapt messages and structuring information are considered. This is useful for building long-term contact with people. The topics of perception and sequence of actions are also revealed.

The people behind Markethic

Two people who combine experience in strategy, analysis and working with different requests

  • Amanda Reid is a strategist and analyst

    Amanda has been working with marketing logic topics for over 7 years. Her experience includes strategic planning, message building, audience analysis. She is able to formulate ideas in a way that is easily perceived by people with different backgrounds.

  • Michael Bennett is a strategic planner

    Michael helps structure complex ideas, projects and systems. He has many years of experience working with campaigns of various scales. He knows how to find the big picture and combine it with actions that can be implemented step by step.